Pardot customers have free reign to adjust the out-of-the-box scoring model, and both increase and decay prospect scores – so there’s no one answer what score you should relate to which star rating. Should only MQLs get a star rating? If so, how do you define an MQL?ĭecide what score a prospect must reach to be a 1 / 2 / 3 / 4 / 5-star prospect. Should stars thresholds be equally spread (quintiles)?
There’s always groundwork to do if you want to implement something correctly on the first attempt. If you see this having the potential to improve your Salesforce Lead, Contact, or Account pages, then read on for the tutorial. A key element was to use Scoring Stars to show where the engagement lay within that account – to view the account and identify which prospects are active, and where there is account whitespace. I realised this recently when I was customising Salesforce for a client to make their account page interface more ‘ABM-ready’. Not only does this field aids communication, but it also improves the Salesforce user interface. It makes Prospects Score relatable to one another just like the hotel rating system, other teams will know that a 5-star prospect is better than a 2-star prospect. It doesn’t say anything about how this lead rates against the rest of the leads in your Salesforce database. Unless you have a tight-knit Sales/Marketing unit, then simply telling someone a prospect’s score is 100 has little impact.
0 kommentar(er)
